HORIX

Istanbul Is the Beginning

HORIX began with a belief: a brand can be born in Istanbul and speak fluently to the world.
Not as a local label trying to look global, but as a global idea built from the inside out—strong design, disciplined quality, and a price that keeps style within reach.

Istanbul was never a limitation for HORIX. It was the spark.
A city where cultures meet, where modern life and timeless heritage stand side by side—exactly the balance HORIX was created to represent.

From day one, the plan was clear: build a fashion brand people can truly wear and trust—not once, not for a photo, but as a consistent part of real life.

The Dream — A Brand for Every City, Every Age

HORIX is built on a simple dream with a demanding standard:
to become a widely worn brand across different countries, cultures, and ages.

That means HORIX cannot be designed for one audience only. It must be designed for the modern world—people who want to look refined without paying only for a name, and who want quality without being forced into unreachable luxury pricing.

HORIX creates a space between extremes:

• not fast fashion that fades quickly

• and not luxury that becomes inaccessible
  but a premium, balanced brand—wearable, reliable, and globally relevant.

Quality Without Compromise, Pricing Without Illusion

The future of HORIX depends on a delicate formula—and the brand takes it seriously:
premium quality that stays consistent, and pricing that stays realistic.

HORIX focuses on three fundamentals:

1. Materials & finishing that feel premium and last

2. Design language that remains elegant beyond trends

3. Accessible value—so people can wear HORIX across markets, not just admire it

This equation is not easy—but it’s exactly what makes HORIX different.
HORIX is not trying to be “cheap.”
It is trying to be worth it—every time.

A Brand Built With a Long-Term Map

HORIX is not building a brand for a season.
It is building a brand for a decade—with a long-term roadmap that expands step by step.

The brand grows through categories that complete a lifestyle:

• Clothing designed for comfort, confidence, and modern silhouettes

• Accessories that add refinement without excess

• Fragrances created to leave a signature, not noise

Each category is part of one identity: HORIX—modern, composed, and internationally ready.

Who Owns HORIX

Behind every serious brand stands clear ownership, legal protection, and long-term responsibility.
HORIX® is an officially registered trademark in Turkey, owned by:

MG GRUP TURİZM İNŞAAT EMLAK REKLAM İÇ VE DIŞ TİCARET LİMİTED ŞİRKETİ

Trademark Registration No.: 2025 124828
Nice Classes: 03, 18, 25, 35
Registration Date: 23.12.2025
Protection Term: starting from 26.09.2025 (as stated in the official certificate)

HORIX was founded and is fully owned by Mahmoud Abdalla, built as a long-term global project—starting from Istanbul, expanding through Turkey, then reaching international markets with consistency, trust, and disciplined quality standards.

Questions People Ask About HORIX

Instead of long claims, HORIX answers real questions—with clarity and depth.
Choose a question below to explore the full answer:

Q1) What is HORIX, and what makes it different from other brands?

Q2) Why did HORIX start in Istanbul, and what is the global vision?

Q3) How does HORIX balance premium quality with accessible pricing?

The Closing Scene

HORIX is still at the beginning—but the direction is not uncertain.
The vision is to become a brand worn across cities, languages, and generations—through quality that earns trust and design that stays relevant.

HORIX doesn’t chase the world.
It’s building something the world can choose.